LinkedIn About Section Examples (How to Write Yours)

Most LinkedIn About sections read like a job description written by committee. Vague. Passive. Forgettable. If yours starts with "I am a passionate professional with over X years of experience," you're already losing people.

The LinkedIn About section is 2,600 characters of prime real estate that most people waste. It's the place where a potential client, recruiter, or collaborator decides whether to keep reading or bounce. Writing it well isn't complicated — it just requires treating it like a piece of content, not a formality.

This guide breaks down exactly how to write a LinkedIn About section, with real examples across different professional types and a framework you can follow today.

Why Your LinkedIn About Section Matters More Than You Think

Your profile headline is a hook. Your About section is where you close. It's the longest-form content on your profile and the only place where you can write in full sentences, tell a story, and actually show some personality.

According to LinkedIn, profiles with complete About sections show up higher in search results. More practically: when someone clicks through to your profile, they're looking for a reason to trust you. Your About section is where that reason lives.

A strong About section does three things:

Establishes credibility — what you do and why you're good at it
Shows personality — how you think, what you care about
Creates a clear next step — what someone should do after reading

The Framework: How to Structure Your LinkedIn About Section

You don't need to reinvent the wheel. This structure works across industries and experience levels:

1. Open with a hook (1–2 sentences)

Don't start with "I am." Start with a problem you solve, a provocative statement, a result you've achieved, or a specific thing you believe. Make someone want to keep reading.

2. Explain what you do (2–3 sentences)

Who do you help? What do you help them achieve? Keep it concrete. Avoid buzzwords like "strategic leader" or "results-driven professional" — these mean nothing without proof.

3. Add credibility (2–3 sentences)

This is where you bring in specific accomplishments, numbers, notable clients, or credentials. Think: "grew X from Y to Z," "led a team of N," "worked with companies like A, B, C."

4. Show some personality (1–2 sentences)

What makes you you? A belief, a working style, something you geek out on. This is optional but separates the memorable profiles from the functional ones.

5. End with a clear CTA

What should someone do next? Connect with you? Message you about a specific thing? Visit a website? Don't leave it open-ended.

LinkedIn About Section Examples

Example 1: Freelance Copywriter

Most brands say a lot but don't sell much. I fix that.

I'm a B2B copywriter specialising in SaaS and fintech — landing pages, email sequences, and website copy that converts. Over the past six years, I've worked with companies ranging from seed-stage startups to publicly listed enterprises, helping them turn traffic into trials and trials into customers.

Notable clients include [Company A], [Company B], and [Company C]. My work has contributed to campaigns generating over $10M in pipeline.

I'm direct, I ask awkward questions, and I don't do fluff. If your copy isn't working, I'd like to know why.

DM me or book a call at [link].

Why it works: Opens with a specific problem, establishes niche, drops credentials without being boastful, shows personality in the second-to-last line, ends with two CTA options.

Example 2: Marketing Manager (Job Seeker)

I've spent eight years figuring out why some campaigns work and most don't.

Currently Head of Demand Generation at [Company], where I oversee a $2M annual budget across paid search, content, and ABM. Before that, I ran growth marketing at two Series A startups, both of which hit category leadership within 18 months of my joining.

My speciality is building scalable acquisition engines from scratch — not inheriting them. I'm good at strategy, but I stay close enough to the data to know when strategy needs to change.

Open to senior marketing leadership roles in B2B SaaS. Based in Toronto, open to remote.

Best way to reach me: [email or LinkedIn message]

Why it works: Specific numbers, clear positioning, honest about what they're looking for (which saves everyone's time), direct CTA.

Example 3: Founder / CEO

I started [Company] after spending five years frustrated that [specific pain point] had no good solution.

We build [product description] for [target customer]. Since launching in [year], we've helped [X customers] achieve [specific outcome]. We're backed by [investors] and growing fast.

Before founding [Company], I was [previous role] at [notable company], which is where I learned [key insight that informs what you do now].

If you're working on [problem space] or building in [industry], I'd love to connect.

Why it works: Origin story creates relatability, credibility markers are specific, invites the right connections without being vague.

Example 4: Sales Professional

I've been in B2B sales for 11 years. In that time I've learned one thing more than any other: buyers don't want to be sold to — they want someone who actually understands their problem.

I currently lead enterprise sales at [Company], covering the EMEA region. Last year I closed $4.2M in net-new ARR and retained 97% of my existing book. The year before, I was #1 of 42 AEs globally.

My approach: ask better questions than the competition, know the product cold, and make the decision process as easy as possible for the buyer.

If you're a sales leader, a founder, or a buyer in [industry] — I'd love to connect.

Why it works: Opens with a philosophy that immediately differentiates, numbers are specific and verifiable, approach section shows process, not just outcomes.

Example 5: Career Changer

Six years ago I was a high school chemistry teacher. Today I'm a UX researcher at [Company].

The pivot wasn't random. Teaching is fundamentally about understanding how people think and learn — which turns out to be exactly what good UX research requires. I brought that lens into tech and haven't looked back.

At [Company], I lead research for our mobile product, covering everything from generative discovery to usability testing and synthesis. I've shipped research that directly influenced three major product pivots.

I'm passionate about research ops, accessibility, and making research findings actually usable by product teams.

Always happy to connect with other researchers, PMs, and designers.

Why it works: The non-linear career path is treated as an asset, not explained away. Makes the reader curious from line one.

Example 6: Consultant

Most organisations know what they want to change. Few know why they haven't yet.

I'm an organisational consultant specialising in leadership alignment and culture change for mid-market companies (100–2,000 employees). I've worked with 60+ organisations across retail, healthcare, and financial services, helping leadership teams move from stuck to moving.

My approach is direct: I tell clients what I see, not what they want to hear. That's made me unpopular twice and invaluable many more times.

If you're navigating a merger, leadership transition, or culture reset — let's talk. [Email or booking link]

Why it works: Opens with a genuine insight, ICP is clearly defined, the "unpopular twice" line is memorable and honest, CTA is specific to the type of work.

Common Mistakes to Avoid

Starting with "I am a passionate..." Passion is assumed. Show it through what you've done, not by declaring it.

Writing in third person Unless you're a public figure or celebrity, writing "John Smith is an award-winning strategist..." in your own About section reads as oddly detached.

Listing job duties instead of achievements "Responsible for managing a team of 10" tells me nothing. "Grew the team from 3 to 10 and doubled output in 18 months" tells me everything.

No CTA Every About section should end with some kind of prompt. Even "feel free to connect if you work in [space]" is better than nothing.

Making it too long LinkedIn shows roughly 220 characters before the "see more" cutoff. Your first two sentences have to earn the click. If they don't, nothing else matters.

Templates You Can Use Right Now

Template 1: The Problem-Solution Open

[Problem your ideal client/employer has]. I [what you do about it]. I specialise in [niche] for [audience]. [1-2 specific credentials]. [What makes your approach distinct]. [CTA].

Template 2: The Result-First Open

[Specific result you've achieved]. Here's how I got there. [Brief background on your role/company]. [2-3 additional credibility points]. [Personality line or belief]. [CTA].

Template 3: The Story Open

[Year/context that set everything in motion]. That's when I [decision or turning point]. Today, I [what you do] for [who you serve]. [Specific accomplishment or credential]. [What you care about in your work]. [CTA].

Using AI to Write Your About Section

If you're starting from a blank page, the fastest approach is to answer these five questions first:

Who do you help?
What problem do you solve?
What's the most impressive thing you've achieved?
What makes your approach different?
What should someone do after reading your profile?

Once you have your answers, you can use the LinkedIn Summary Generator to turn those points into a polished About section in seconds. It handles the structure and tone — you just fill in the substance.

If you're also rewriting your headline to match, the LinkedIn Headline Generator is worth running at the same time. Your headline and About section should feel like they belong to the same person.

For the rest of your profile content — posts, thought leadership, engagement — the LinkedIn Post Generator keeps your content consistent with the voice you establish in your About section.

Final Thought

Your LinkedIn About section is the closest thing you have to a first conversation with someone who doesn't know you yet. It should sound like you at your clearest and most confident — not like a resume formatted as prose.

Use the framework. Steal the templates. But make sure it actually sounds like you wrote it.

Ready to write yours? Try the LinkedIn Summary Generator — it takes your key points and turns them into an About section worth reading.